Push notifications are one of the most effective ways to bring visitors back to your WordPress site. They're faster than email, don't require personal data collection, and reach users directly on their devices. So naturally, finding the right push notification service matters.

WonderPush has earned a reputation as a capable push notification platform, particularly among developers and teams building custom integrations. But for WordPress site owners who want simplicity, predictable costs, and full control over their data, WonderPush introduces friction that shouldn't exist.

In this article, we'll break down where WonderPush falls short for WordPress users and why EasyPusher is the flat-price, WordPress-native alternative worth considering.

What Is WonderPush?

WonderPush is a push notification service based in France that provides web and mobile push capabilities through a developer-focused API. It supports web push, iOS, Android, and cross-platform messaging, and has positioned itself as a privacy-conscious European alternative to larger players like OneSignal.

The platform offers features like segmentation, automation, A/B testing, and real-time analytics. It also supports in-app messaging and geolocation targeting, making it a versatile choice for mobile-first products.

However, WonderPush's strengths are also its limitations for many WordPress users. Its developer-centric approach means more manual setup, external dashboards, and a pricing model that scales with your subscriber count rather than staying flat.

Where WonderPush Falls Short for WordPress

Subscriber-Based Pricing Gets Expensive

WonderPush charges based on your number of subscribers. While their base rates might look reasonable at first, costs escalate as your audience grows. For a WordPress blog or eCommerce store that's actively building a subscriber base, this creates an unpredictable expense that compounds over time.

At 50,000 subscribers, you could be paying significantly more than you'd expect. And because pricing is tied to subscriber count rather than features, you're essentially penalized for doing what push notifications are supposed to help you do: grow your audience.

Not WordPress-Native

WonderPush doesn't offer a dedicated WordPress plugin that deeply integrates with your site. Instead, you'll typically need to install their JavaScript SDK manually, configure API keys, and manage your campaigns from an external dashboard outside of WordPress.

For developers, this might be fine. For the average WordPress site owner — a blogger, shop owner, or content publisher — it adds unnecessary complexity. You end up toggling between your WordPress admin and a separate platform, which fragments your workflow.

Data Stored on External Servers

When you use WonderPush, your subscriber data lives on their infrastructure. You don't have direct database-level access to your own audience. If you ever want to switch providers or audit your subscriber data for compliance purposes, you're dependent on WonderPush's export tools and policies.

For sites that care about GDPR compliance, data sovereignty, or simply owning what they've built, this external storage model is a significant drawback.

Manual Setup and Configuration

Getting WonderPush running on a WordPress site requires more technical steps than most WordPress users expect. You'll need to register an account, create a project, grab API credentials, embed JavaScript snippets, configure your service worker, and test the integration — all before sending a single notification.

Compare this to a WordPress-native solution where you install a plugin, activate it, and you're live. The gap in setup experience is substantial.


Why EasyPusher Is the Better WordPress Alternative

EasyPusher was built from the ground up for WordPress. It's not a multi-platform SDK adapted for WordPress — it's a WordPress plugin that handles push notifications natively, stores data locally, and uses flat monthly pricing regardless of how many campaigns you run.

Flat, Predictable Pricing

EasyPusher's pricing is radically simple. The free plan supports up to 20,000 subscribers with all features included — unlimited campaigns, segmentation, scheduling, and analytics. When you need more capacity, paid plans are flat monthly rates:

  • Free: Up to 20,000 subscribers — all features included
  • Pro: $4.99/mo — up to 50,000 subscribers
  • Business: $9.99/mo — up to 100,000 subscribers
  • Agency: $19.99/mo — unlimited subscribers

There are no per-subscriber charges, no overage fees, and no feature gating between tiers. You know exactly what you'll pay every month, no matter how aggressively you grow your list.

100% Self-Hosted Data

Every subscriber, every campaign, every analytics data point lives in your WordPress database. You have full control. There's no third-party server holding your audience data hostage.

This makes GDPR compliance straightforward — your data processing agreement is with yourself. And if you ever want to migrate, audit, or back up your subscriber data, it's all right there in your database.

One-Click WordPress Install

EasyPusher installs like any other WordPress plugin. Activate it, configure your opt-in prompt from the WordPress admin, and you're collecting subscribers. No API keys, no external dashboards, no JavaScript snippets to paste into your theme.

Everything — from campaign creation to subscriber segmentation to analytics — happens inside your WordPress dashboard. Your workflow stays unified.

Full Feature Set on Every Plan

Unlike platforms that reserve advanced features for higher tiers, EasyPusher includes everything on every plan, including the free one:

  • Unlimited campaigns — send as many notifications as you need
  • Subscriber segmentation — target by behavior, page visits, or custom rules
  • Scheduled sending — queue campaigns for optimal delivery times
  • Real-time analytics — track delivery, clicks, and conversions
  • Custom opt-in prompts — match your site's branding and timing

Zero Performance Impact

EasyPusher's front-end script loads asynchronously and has a minimal footprint. It won't affect your Core Web Vitals, page load times, or Lighthouse scores. Your visitors won't notice any difference — except for the opt-in prompt you choose to show them.


EasyPusher vs WonderPush: Side-by-Side Comparison

Feature EasyPusher WonderPush
Free tier 20,000 subscribers Limited trial
Pricing model Flat monthly Per subscriber
50K subscribers cost $4.99/mo Varies (higher)
WordPress-native plugin Yes No (manual SDK)
Self-hosted data Yes No (external servers)
GDPR compliance Built-in (your data) Dependent on vendor
Setup complexity One-click install API keys + SDK setup
Unlimited campaigns All plans Varies by plan
Segmentation All plans Available
Scheduling All plans Available
Analytics All plans Available
Performance impact Zero (async loading) Minimal

Who Should Switch from WonderPush to EasyPusher?

Not every WonderPush user needs to switch. If you're a developer building a cross-platform mobile app and need deep API control, WonderPush may still serve you well. But if any of the following apply, EasyPusher is the better fit:

  • You run a WordPress site and want push notifications that integrate natively with your admin dashboard, not an external platform.
  • You're tired of per-subscriber pricing that makes your costs unpredictable as your audience grows.
  • You care about data ownership and want your subscriber list stored in your own database, not on someone else's servers.
  • You want a quick setup without dealing with API keys, SDK integrations, or service worker configurations.
  • You need GDPR compliance without relying on a third party's data processing agreements.
  • You're a small or medium site that doesn't need mobile app push — just web push notifications that work reliably.

How to Migrate from WonderPush to EasyPusher

Switching push notification providers requires rebuilding your subscriber base since push notification subscriptions are tied to the service worker and origin. Here's how to make the transition smooth:

  • Install EasyPusher from the WordPress plugin directory. Activate it and configure your opt-in prompt.
  • Remove WonderPush scripts and SDK from your site. Disable any WonderPush-related plugins or code snippets.
  • Start collecting subscribers immediately. Returning visitors will see your new opt-in prompt and can re-subscribe through EasyPusher.
  • Use your existing content strategy to drive re-subscriptions. Publish engaging content, and your audience will opt back in organically.

Most sites see their subscriber numbers recover within a few weeks, especially if they have consistent traffic and compelling content.

The Bottom Line

WonderPush is a competent push notification platform, but it wasn't built for WordPress. Its developer-centric approach, external data storage, and per-subscriber pricing create friction for the average WordPress site owner who simply wants reliable, affordable push notifications.

EasyPusher eliminates that friction. It's WordPress-native, self-hosted, flat-priced, and gives you every feature on every plan — including the free tier that supports up to 20,000 subscribers.

If you've been looking for a WonderPush alternative that respects your budget, your data, and your time, give EasyPusher a try. It's free to start, and you might never need to pay.

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