Jeeng Alternative: Push Notifications Without Vendor Lock-In

Push notifications should be a tool you control, not a dependency you're locked into. Yet that's exactly what happens when you use a platform like Jeeng.

Jeeng, formerly known as PowerInbox, positions itself as a publisher monetization platform. Their pitch: send push notifications and emails, and Jeeng helps you monetize that traffic through ad revenue sharing. On paper, it sounds like free money. In practice, it means handing over control of your subscriber list, your notification strategy, and a cut of your revenue to a vendor who profits from your audience.

For large media publishers with dedicated ad ops teams, Jeeng's model might make sense. But for the vast majority of WordPress site owners — bloggers, eCommerce stores, membership sites, small publishers — Jeeng introduces vendor lock-in, opaque pricing, and a level of complexity that's completely unnecessary.

In this article, we'll break down the problems with Jeeng's approach and why EasyPusher is the alternative that gives you full ownership, flat pricing, and zero lock-in.

What Is Jeeng?

Jeeng (rebranded from PowerInbox in 2021) is a publisher engagement platform that combines push notifications, email newsletters, and content recommendations. Their core value proposition is helping publishers monetize their audience through ad-supported notifications and newsletters.

The platform works like this: you integrate Jeeng with your site, they help you collect push notification subscribers and email addresses, and then they insert monetized content (ads) into notifications and emails. You earn a share of the ad revenue.

Jeeng primarily targets mid-to-large publishers and media companies. Their sales process typically involves custom demos and enterprise-style pricing rather than transparent self-serve plans.

The Problem with Jeeng's Model

Vendor Lock-In by Design

This is the fundamental issue with Jeeng. When you use their platform, your subscriber list belongs to them. Not metaphorically — literally. Jeeng collects and stores your push notification subscribers on their infrastructure. Your audience is their asset.

This creates a dependency that's very difficult to unwind. If you decide to leave Jeeng, you can't take your push subscribers with you. Push notification tokens are tied to the service worker and platform that collected them. Your subscriber base — the one your content built over months or years — effectively stays with Jeeng when you walk away.

Every month you spend on Jeeng deepens this lock-in. The larger your subscriber list grows, the more painful it becomes to leave.

Revenue Sharing Eats Your Margins

Jeeng's monetization model means they insert ads into your push notifications and emails, then share a portion of the revenue with you. While this might sound appealing, it comes with significant trade-offs:

• You lose control over what your subscribers see. Jeeng decides which ads appear in your notifications. This can dilute your brand and annoy subscribers who opted in for your content, not third-party promotions.
• Revenue sharing favors the platform. The exact split varies, but Jeeng takes a meaningful cut. You're trading long-term subscriber value for short-term ad pennies.
• Ad-heavy notifications reduce engagement. Subscribers who notice ads in their push notifications are more likely to unsubscribe or ignore future notifications. You're optimizing for Jeeng's revenue at the expense of your own engagement metrics.

Complex, Opaque Pricing

Unlike straightforward push notification services with published pricing pages, Jeeng typically requires you to "request a demo" or talk to sales to understand costs. Pricing is custom, often based on your traffic volume, subscriber count, and the specific products you use.

This enterprise-style sales process isn't just inconvenient — it's a signal that pricing is optimized for Jeeng's benefit, not yours. You can't compare costs upfront, budget accurately, or know whether you're getting a fair deal without going through a sales cycle.

Publisher-Focused, Not WordPress-Focused

Jeeng was built for large digital publishers and media companies. Their feature set, pricing model, and onboarding process all reflect this. If you're running a WordPress blog, an eCommerce store, a membership site, or any small-to-medium website, you're not their target customer.

This mismatch shows up in the integration experience. Jeeng isn't a WordPress plugin you install with one click. It's a platform that requires custom implementation, JavaScript embedding, and configuration through an external dashboard. The setup overhead is disproportionate to what most WordPress sites need.

Not Suited for Small and Medium Sites

Jeeng's model works best for sites with massive traffic and large subscriber bases where ad monetization generates meaningful revenue. For a WordPress site with 5,000 or 50,000 subscribers, the ad revenue from push notifications is negligible — but the trade-offs (lock-in, loss of control, complexity) are very real.

Small and medium WordPress sites need push notifications that are simple, affordable, and fully within their control. Jeeng offers none of those things.

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Why EasyPusher Is the Independent Alternative

EasyPusher is the opposite of vendor lock-in. It's a self-hosted WordPress plugin where every subscriber, every campaign, and every data point lives in your database. No third party owns your audience. No revenue sharing. No enterprise sales calls. Just straightforward push notifications that you control entirely.

Full Data Ownership — No Lock-In

With EasyPusher, your subscriber data is stored in your WordPress database. Period. There's no external server, no third-party cloud, no vendor holding your audience data.

This means:

• You own your subscriber list. It's in your database, backed up with your regular WordPress backups, and accessible to you at all times.
• No exit penalty. If you ever stop using EasyPusher, your data stays in your database. There's no loss of access, no export hoops to jump through.
• Full GDPR control. Since data never leaves your server, you're the data controller and processor. Compliance is between you and your hosting provider — no third-party DPAs required.
• Queryable data. Need to run custom reports, integrate with other tools, or audit your subscriber base? It's all in standard database tables you can query directly.

Flat, Transparent Pricing

No demos. No sales calls. No custom quotes. EasyPusher's pricing is published, flat, and the same for everyone:

• Free: Up to 20,000 subscribers — all features included
• Pro: $4.99/mo — up to 50,000 subscribers
• Business: $9.99/mo — up to 100,000 subscribers
• Agency: $19.99/mo — unlimited subscribers

Every plan includes unlimited campaigns, segmentation, scheduling, and analytics. There's no feature gating, no per-subscriber charges, and no hidden fees. You can calculate your exact cost before signing up.

WordPress-Native Integration

EasyPusher is a WordPress plugin. It installs in one click, runs entirely inside your WordPress admin, and doesn't require external dashboards, JavaScript snippets, or API configurations.

• Create campaigns from your WordPress dashboard
• Manage subscribers and segments in the same interface you use for posts and pages
• View analytics without leaving WordPress
• Configure opt-in prompts with a visual editor

If you can manage a WordPress site, you can manage EasyPusher. There's no learning curve, no external platform to master.

No Ads in Your Notifications

EasyPusher doesn't insert ads into your push notifications. Every notification you send contains exactly what you put in it — your content, your links, your messaging. Your subscribers opted in to hear from you, not from Jeeng's ad partners.

This keeps your notifications clean, your brand consistent, and your subscriber engagement high. Notifications that deliver genuine value get clicked. Notifications stuffed with ads get ignored — or worse, trigger unsubscribes.

Built for Sites of All Sizes

Whether you have 500 subscribers or 500,000, EasyPusher works the same way. The free tier covers the majority of WordPress sites, and flat paid plans ensure that scaling up doesn't mean unpredictable costs or forced negotiations with a sales team.

You don't need to be a large media publisher to justify using push notifications. A personal blog, a niche eCommerce store, a local business website — they all benefit from being able to reach their audience directly through the browser.

Zero Performance Impact

EasyPusher's front-end script loads asynchronously and has a minimal footprint. It won't slow down your pages, hurt your Core Web Vitals, or trigger performance warnings in Lighthouse. Your visitors get a fast experience, and search engines see a clean, lightweight page.

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EasyPusher vs Jeeng: Side-by-Side Comparison

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Who Should Switch from Jeeng to EasyPusher?

Jeeng has a specific audience: large publishers who want hands-off ad monetization and don't mind giving up control. If that's not you, EasyPusher is almost certainly the better choice. Specifically:

• WordPress site owners of any size. If you run a WordPress site and want push notifications that work natively, EasyPusher was built for you. Jeeng was not.
• Anyone who values data ownership. If the idea of a vendor controlling your subscriber list makes you uncomfortable, EasyPusher's self-hosted model eliminates that concern entirely.
• Sites that don't want ads in notifications. If you want clean, branded notifications without third-party ads diluting your message, EasyPusher keeps your notifications 100% yours.
• Budget-conscious teams. EasyPusher's published flat pricing is dramatically more affordable — and more predictable — than Jeeng's custom enterprise model.
• Non-publishers. eCommerce stores, SaaS companies, membership sites, bloggers — if you're not a large media publisher, Jeeng's publisher monetization model adds complexity without benefits. EasyPusher is straightforward.
• Anyone who wants a quick start. One-click install vs. enterprise onboarding. If you want push notifications live today, EasyPusher gets you there in minutes.

The Real Cost of Vendor Lock-In

Lock-in isn't just inconvenient — it's expensive. When a vendor controls your subscriber list, they have leverage over you. They can raise prices, change terms, insert more ads, or deprecate features, and you have limited recourse because leaving means starting over.

With EasyPusher, the dynamic is reversed. You control the data. You choose the tool. If a better option ever comes along (it won't, but hypothetically), you can switch without losing your audience. That independence has real long-term value.

Every subscriber you collect through a locked-in platform is a subscriber you might lose. Every subscriber you collect through EasyPusher is yours permanently, regardless of what happens with any vendor.

How to Migrate from Jeeng to EasyPusher

Because push notification tokens are tied to the platform that collected them, migrating from Jeeng means rebuilding your subscriber base. Here's how to do it efficiently:

• Install EasyPusher on your WordPress site. One-click install from the plugin directory.
• Configure your opt-in prompt. Design a prompt that matches your brand and clearly communicates the value of subscribing.
• Remove Jeeng scripts and integrations from your site.
• Re-engage your audience. Use your existing channels — email, social, on-site content — to drive re-subscriptions. Returning visitors will see the new opt-in prompt automatically.
• Monitor your growth. EasyPusher's analytics show you subscriber growth in real time, so you can track recovery and optimize your opt-in strategy.

Yes, rebuilding takes time. But every new subscriber is one you truly own — stored in your database, free from vendor dependency, and yours to keep no matter what.

The Bottom Line

Jeeng built a business around publisher monetization, and for a narrow slice of the market, that model works. But for most WordPress site owners, Jeeng's approach introduces vendor lock-in, opaque pricing, ad-stuffed notifications, and unnecessary complexity.

EasyPusher is the antidote to all of that. Self-hosted data you own completely. Flat pricing you can understand in 30 seconds. A WordPress-native plugin that installs in one click. And a free tier generous enough that most sites never need to pay at all.

If you want push notifications that work for you — not for a vendor's ad revenue — try EasyPusher today. It's free for up to 20,000 subscribers, with every feature unlocked from day one.