If you're evaluating push notification tools for your WordPress site, PushEngage and EasyPusher are two of the most common names that come up. They both offer WordPress plugins, subscriber segmentation, and campaign analytics — but their approaches couldn't be more different.
PushEngage is a SaaS platform focused on marketing automation: drip campaigns, A/B testing, and advanced targeting. EasyPusher is a self-hosted WordPress plugin built around data ownership, simplicity, and flat pricing.
In this article, we'll walk through every key difference to help you decide which is the right fit for your site.
Overview: What Each Tool Does
PushEngage is a cloud-based push notification service with a WordPress plugin. It stores subscriber data on its own servers and offers a feature-rich dashboard for creating campaigns, setting up drip sequences, running A/B tests, and analyzing performance. It's marketed primarily toward marketing teams and eCommerce stores that want sophisticated automation.
EasyPusher is a self-hosted WordPress plugin. All subscriber data — tokens, segments, campaign history, analytics — lives in your WordPress database. There's no external account, no API keys, and no separate dashboard. Everything is managed from your WordPress admin.
Pricing: The Biggest Difference
PushEngage and EasyPusher have fundamentally different pricing models, and for most WordPress site owners, this is where EasyPusher pulls far ahead.
EasyPusher Pricing
- Free: Up to 20,000 subscribers. Every feature included — unlimited campaigns, segmentation, scheduling, and analytics.
- Pro ($4.99/mo): Up to 50,000 subscribers.
- Business ($9.99/mo): Up to 100,000 subscribers.
- Agency ($19.99/mo): Unlimited subscribers.
All plans include every feature. The only variable is subscriber capacity.
PushEngage Pricing
- Free: Up to 500 subscribers. Limited to 30 campaigns per month. Basic features only.
- Business ($9/mo billed annually): Up to 50,000 subscribers. Adds segmentation, drip autoresponders, and A/B testing.
- Premium ($29/mo billed annually): Up to 100,000 subscribers. Adds triggered campaigns, goal tracking, and priority support.
- Growth ($99+/mo): Higher subscriber limits with advanced features and dedicated support.
Why This Matters
PushEngage's free tier is extremely limited — just 500 subscribers and 30 campaigns per month. You'll hit the paywall almost immediately on any active site. EasyPusher's free tier supports 40 times more subscribers with no campaign limits.
Even on paid plans, EasyPusher is dramatically cheaper. At 50,000 subscribers, EasyPusher costs $4.99/month. PushEngage's Business plan for the same subscriber count is $9/month (billed annually), but if you need automation features like triggered campaigns or goal tracking, you're looking at $29/month or more.
At 100,000 subscribers, EasyPusher costs $9.99/month. PushEngage's Premium plan for the same number costs $29/month. That's nearly three times the price — and you still don't own your data.
Data Ownership and Privacy
This is where EasyPusher offers something PushEngage simply cannot match.
EasyPusher: Your Data, Your Server
All subscriber data is stored in your WordPress database. Push subscription tokens, segment assignments, opt-in timestamps, campaign delivery logs — everything stays on your infrastructure. You are the sole data controller.
- GDPR by design: No third-party processor. No data leaves your server (except when sending the notification through the browser's push service, which is inherent to the Web Push protocol).
- No vendor lock-in: Your subscriber data is yours. If you stop using EasyPusher, your data stays in your database.
- Full database access: Query, export, backup, or delete subscriber data using standard WordPress and MySQL tools.
PushEngage: Third-Party Hosted
PushEngage stores all subscriber data on its own cloud infrastructure. You access it through PushEngage's dashboard or API. While PushEngage offers export tools and has GDPR documentation, the core reality is:
- A third party holds your audience data.
- You depend on PushEngage's infrastructure for delivery and data access.
- If PushEngage changes terms, raises prices, or shuts down, migrating your subscriber list may not be straightforward.
For sites that handle sensitive content or serve EU audiences, the data residency question is significant. EasyPusher eliminates this concern entirely.
Automation and Advanced Features
This is PushEngage's strongest area. If you need sophisticated marketing automation, PushEngage has more built-in options.
PushEngage Automation Features
- Drip campaigns: Set up automated sequences that send notifications on a schedule after a subscriber opts in.
- A/B testing: Test different notification titles, messages, and images to optimize click-through rates.
- Triggered campaigns: Send notifications based on user behavior, such as cart abandonment or browse abandonment (on Premium and Growth plans).
- Goal tracking: Attribute conversions and revenue to specific notification campaigns.
- Dynamic segmentation: Segment subscribers based on behavior, geography, device, and custom attributes.
EasyPusher Features
- Subscriber segmentation: Segment by category, tag, custom criteria, and subscriber behavior.
- Campaign scheduling: Schedule notifications for future delivery with timezone awareness.
- Analytics: Track delivery, impressions, clicks, and click-through rates for every campaign.
- Unlimited campaigns: Send as many notifications as you want on every plan, including the free tier.
- Auto-notify on publish: Automatically send notifications when new content is published.
The Trade-Off
PushEngage offers more automation features out of the box — drip campaigns, A/B testing, and triggered notifications are powerful tools for marketing teams willing to invest the time to set them up.
EasyPusher focuses on the core push notification workflow that most WordPress sites actually use: segment your audience, craft your message, schedule or send immediately, and review the results. For the vast majority of publishers, bloggers, and eCommerce stores, this covers 95% of their needs.
The question is whether you'll actually use PushEngage's advanced automation — and whether it's worth the premium price and the trade-off of third-party data hosting.
WordPress Integration
EasyPusher
Install the plugin from your WordPress admin. That's it. No external accounts, no API keys, no separate dashboards. Everything — subscriber management, campaign creation, scheduling, segmentation, analytics — runs inside WordPress.
EasyPusher follows WordPress conventions. If you know how to use WordPress, you know how to use EasyPusher. There's no learning curve for a new platform.
PushEngage
PushEngage has a WordPress plugin, but it's a bridge to PushEngage's external platform. After installing the plugin, you need to create a PushEngage account, connect your site with API credentials, and manage most campaign operations from PushEngage's dashboard.
Some basic features — like the opt-in prompt — are configured through the WordPress plugin, but for anything beyond the basics, you'll be working in PushEngage's web interface. This means your team needs to learn and manage two separate systems.
Free Tier: A Night-and-Day Difference
The free tier comparison tells you a lot about each company's approach.
EasyPusher Free
- 20,000 subscribers
- Unlimited campaigns
- Full segmentation, scheduling, and analytics
- All features included
- No branding
PushEngage Free
- 500 subscribers
- 30 campaigns per month
- Basic segmentation only
- No drip campaigns or A/B testing
- PushEngage branding
EasyPusher's free tier is 40 times more generous on subscriber count and doesn't restrict features or campaigns. PushEngage's free plan is barely usable for anything beyond a small test — 500 subscribers and 30 campaigns per month means you'll outgrow it within weeks on most active sites.
Performance Impact
EasyPusher loads a minimal, asynchronous script that registers the service worker. It's designed for zero measurable impact on Core Web Vitals. Because it's self-hosted, there's no external CDN request — the script loads from your own domain.
PushEngage requires loading an external JavaScript SDK from PushEngage's CDN. This introduces a third-party DNS lookup, connection, and script execution. On its own, the impact is small, but it adds to the cumulative effect of other third-party scripts on your page.
For sites that are serious about page speed — especially those optimizing for Core Web Vitals — EasyPusher's self-hosted approach is inherently lighter.
Head-to-Head Comparison
| Feature | EasyPusher | PushEngage |
|---|---|---|
| Free subscribers | 20,000 | 500 |
| Free campaign limit | Unlimited | 30/month |
| Self-hosted data | Yes | No |
| WordPress-native | Yes | Plugin + external dashboard |
| All features on free plan | Yes | No |
| Pricing model | Flat monthly | Per subscriber + feature tiers |
| Cost at 50K subscribers | $4.99/mo | $9/mo+ (Business plan) |
| Cost at 100K subscribers | $9.99/mo | $29/mo+ (Premium plan) |
| Drip campaigns | No | Yes (paid plans) |
| A/B testing | No | Yes (paid plans) |
| Triggered campaigns | No | Yes (Premium+) |
| Segmentation | Full (all plans) | Basic (free), Advanced (paid) |
| Analytics | Full (all plans) | Basic (free), Advanced (paid) |
| GDPR compliance | Built-in (self-hosted) | Via DPA agreement |
| Performance impact | Negligible | Low (external SDK) |
| Setup time | ~2 minutes | ~10 minutes |
When to Choose PushEngage
PushEngage is the better choice if:
- You need advanced marketing automation — drip campaigns, triggered notifications, and A/B testing — and are willing to pay for them.
- You have a dedicated marketing team that will actively use and optimize automated sequences.
- Goal tracking and revenue attribution from push campaigns are essential for your business.
- You're comfortable with your subscriber data being stored on a third-party platform.
When to Choose EasyPusher
EasyPusher is the better choice if:
- You want complete ownership of your subscriber data — stored in your WordPress database, not a third-party server.
- You need a generous free tier that actually lets you grow (20,000 subscribers vs 500).
- You want flat, predictable pricing without feature-gating or subscriber-based escalation.
- You prefer managing everything from your WordPress admin — no external dashboards or accounts.
- You want a lightweight solution that doesn't impact page performance.
- Your push notification needs are send campaigns, segment audiences, schedule deliveries, and review analytics — which covers the vast majority of WordPress sites.
Our Verdict
PushEngage is a capable platform for teams that will actively use its automation features. If drip campaigns and triggered notifications are central to your strategy, PushEngage delivers on those capabilities.
But for most WordPress site owners, EasyPusher is the smarter choice. It costs less (often dramatically less), gives you full data ownership, integrates natively with WordPress, and doesn't restrict features behind paywalls.
PushEngage's free tier of 500 subscribers is a trial, not a real free plan. EasyPusher's free tier of 20,000 subscribers with all features is a genuine product you can build on.
Ready to own your push notifications? Start free with up to 20,000 subscribers — no credit card required.